KitchenAid – Minimoments

Client: KitchenAid
Project Team: Astrid Luglio + Elia Castino + Chhavi Jatwani

TourDeFork was commissioned to develop the concept and installation for the launch of the new KitchenAid Artisan Mini. Starting from the given tag line: WONDER THE UNEXPECTED we created a sensory path to guide users through four interactive Installations. Each interactive element provides a clue to the unexpected features of the KitchenAid Mini with a fun sensory experience and a micro-setting showing KitcheAid’s brand new colours scheme. The installation leads to a mini door, emphasising the small nature of the yet unknown product; stepping through the mini door the guests where led into the final demonstration area where the product was revealed along with it’s unexpected features and new product colours.