Terra Madre Salone del Gusto 2016.
Concept & Art Direction by TourDeFork
Collaborators: Astrid Luglio & Elia Castino
Styling: Veronica Leali
Event Management: Filippo Figone
The Stand was divided into the following areas:
Sapori Lab: The centerpiece of the stand Installation: a raised stage equipped with a fully functional kitchen and a large 20-seat table that can host a variety of workshops, talks and cooking shows.
Sapori Experience: The history of the brand, the origin of their products and the craftsmanship of the manufacturing processes. An interactive experience for visitors to smell the spices, touch the raw materials and where they come from and what are their characteristics.
The Spice Store: Tasting and buying area for Sapori products.
Business Areas: Private rooms to accommodate customers, distributors and journalists during the fair.