Client: Alce Nero
Assistant: Astrid Luglio + Lucia Cavalieri
Alce Nero, Italy’s largest organic food producer approached us asking to design a new fair booth stand, for one of the most important food fairs in the country: TUTTOFOOD 2015.
We came up with a design that presents Alce Nero and it’s products in a very bright and natural setting, by using untreated white Fir Wood, white wash surfaces and attracting passerby’s attention through black metal window frames, placed along the corridor display areas. The result was a very light and open structures with plenty of space for the over 150 different products on display. The central area of the stand was a small restaurant/bar area which hosted show-cooking and tastings during the three day event.